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翁南道董事長手拓頤高版圖

----轉(zhuǎn)摘于2007-9-11《浙江市場導(dǎo)報(bào)》

hspace=0 src=http://www.ego.cc/Upimages/2007911162410.bmp align=baseline border=0></P> <P class=MsoNormal style=MARGIN: 0cm 0cm 0pt; LAYOUT-GRID-MODE: char; LINE-HEIGHT: 200%; mso-layout-grid-align: none align=center><FONT size=3><B style=mso-bidi-font-weight: normal><SPAN style=LINE-HEIGHT: 200%; FONT-FAMILY: 宋體; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'; mso-bidi-font-size: 10.5pt>翁南道手拓頤高版圖</SPAN></B><B style=mso-bidi-font-weight: normal><SPAN lang=EN-US style=LINE-HEIGHT: 200%; mso-bidi-font-size: 10.5pt><?xml:namespace prefix = o ns = urn:schemas-microsoft-com:office:office /><o:p></o:p></SPAN></B></FONT></P> <P class=MsoNormal style=MARGIN: 0cm 0cm 0pt; LAYOUT-GRID-MODE: char; TEXT-INDENT: 18pt; LINE-HEIGHT: 200%; mso-layout-grid-align: none; mso-char-indent-count: 2.0><SPAN style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%; FONT-FAMILY: 宋體; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'>在“數(shù)碼連鎖專家”這一身份面前，翁南道既是新概念的締造者，更是傳教士式的人物。他不避諱爭論，在觀點(diǎn)上特立獨(dú)行。比如他覺得義烏模式只是特例，對(duì)一個(gè)普通城市中的平凡市場來說，哪有可以借鑒之處？</SPAN><SPAN lang=EN-US style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%><o:p></o:p></SPAN></P> <P class=MsoNormal style=MARGIN: 0cm 0cm 0pt; LAYOUT-GRID-MODE: char; LINE-HEIGHT: 200%; TEXT-ALIGN: center; mso-layout-grid-align: none align=center><SPAN lang=EN-US style=FONT-SIZE: 9pt; COLOR: blue; LINE-HEIGHT: 200%><FONT face=Times New Roman>IT</FONT></SPAN><SPAN style=FONT-SIZE: 9pt; COLOR: blue; LINE-HEIGHT: 200%; FONT-FAMILY: 宋體; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'>商業(yè)王國</SPAN><SPAN lang=EN-US style=FONT-SIZE: 9pt; COLOR: blue; LINE-HEIGHT: 200%><o:p></o:p></SPAN></P> <P class=MsoNormal style=MARGIN: 0cm 0cm 0pt; LAYOUT-GRID-MODE: char; TEXT-INDENT: 18pt; LINE-HEIGHT: 200%; mso-layout-grid-align: none; mso-char-indent-count: 2.0><SPAN style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%; FONT-FAMILY: 宋體; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'>“數(shù)碼連鎖戰(zhàn)鼓擂，宏圖偉業(yè)始欲飛；匯聚京城王者笑，直等來日聽驚雷”！從單體電腦城到連鎖</SPAN><SPAN lang=EN-US style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%><FONT face=Times New Roman>IT</FONT></SPAN><SPAN style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%; FONT-FAMILY: 宋體; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'>賣場，再到中國數(shù)碼連鎖三強(qiáng)，翁南道所率領(lǐng)的頤高集團(tuán)以其前瞻性的戰(zhàn)略思維、系統(tǒng)化的運(yùn)營架構(gòu)、創(chuàng)新型的企業(yè)文化締造了一個(gè)屬于并領(lǐng)先于這個(gè)時(shí)代的數(shù)字王國。與諸多</SPAN><SPAN lang=EN-US style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%><FONT face=Times New Roman>IT</FONT></SPAN><SPAN style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%; FONT-FAMILY: 宋體; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'>賣場相同，頤高誕生于一個(gè)充滿機(jī)遇與挑戰(zhàn)的年代，</SPAN><SPAN lang=EN-US style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%><FONT face=Times New Roman>IT</FONT></SPAN><SPAN style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%; FONT-FAMILY: 宋體; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'>業(yè)界正迎來她的青春期，井噴式的增長帶來的是渠道的變革，也帶來了零售終端模式的不斷嬗變。</SPAN><SPAN lang=EN-US style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%><o:p></o:p></SPAN></P> <P class=MsoNormal style=MARGIN: 0cm 0cm 0pt; LAYOUT-GRID-MODE: char; TEXT-INDENT: 18pt; LINE-HEIGHT: 200%; mso-layout-grid-align: none; mso-char-indent-count: 2.0><SPAN style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%; FONT-FAMILY: 宋體; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'>當(dāng)北京“硅谷”笑傲中關(guān)村，當(dāng)“太平洋”橫闖上海灘，當(dāng)全國各地的電腦城如雨后春筍般遍地開花，頤高如所有其他</SPAN><SPAN lang=EN-US style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%><FONT face=Times New Roman>IT</FONT></SPAN><SPAN style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%; FONT-FAMILY: 宋體; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'>賣場一樣，駐守一方，享受著行業(yè)變革帶來的豐厚回報(bào)。然而與眾多電腦城不同的是，頤高的戰(zhàn)略發(fā)展眼光似乎永遠(yuǎn)領(lǐng)先于任何競爭對(duì)手，當(dāng)各地電腦城為競爭而窮兵黷武的時(shí)候，頤高走向了橫向戰(zhàn)略擴(kuò)張；當(dāng)各地強(qiáng)勢(shì)電腦城開始了擴(kuò)張之路，頤高卻已布局全國，品牌連鎖；當(dāng)業(yè)界正在為</SPAN><SPAN lang=EN-US style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%><FONT face=Times New Roman>IT</FONT></SPAN><SPAN style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%; FONT-FAMILY: 宋體; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'>市場將來的生存方式進(jìn)行辯論探討的時(shí)候，頤高卻在醞釀新生代的電腦賣場，以品牌加速連鎖，以營銷帶動(dòng)經(jīng)營，以資源整合全面應(yīng)對(duì)行業(yè)變革。如同一輛精心設(shè)計(jì)的跑車，“未及身動(dòng)，已經(jīng)步步領(lǐng)先”。</SPAN><SPAN lang=EN-US style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%><o:p></o:p></SPAN></P> <P class=MsoNormal style=MARGIN: 0cm 0cm 0pt; LAYOUT-GRID-MODE: char; TEXT-INDENT: 18pt; LINE-HEIGHT: 200%; mso-layout-grid-align: none; mso-char-indent-count: 2.0><SPAN style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%; FONT-FAMILY: 宋體; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'>頤高自</SPAN><SPAN lang=EN-US style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%><FONT face=Times New Roman>2000</FONT></SPAN><SPAN style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%; FONT-FAMILY: 宋體; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'>年開始便走上了品牌連鎖的道路，發(fā)展至今已經(jīng)擁有</SPAN><SPAN lang=EN-US style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%><FONT face=Times New Roman>22</FONT></SPAN><SPAN style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%; FONT-FAMILY: 宋體; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'>家大型</SPAN><SPAN lang=EN-US style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%><FONT face=Times New Roman>IT</FONT></SPAN><SPAN style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%; FONT-FAMILY: 宋體; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'>賣場，年成交額</SPAN><SPAN lang=EN-US style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%><FONT face=Times New Roman>220</FONT></SPAN><SPAN style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%; FONT-FAMILY: 宋體; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'>億元。如今，頤高的品牌入駐全國各地任何市場都必將掀起一輪</SPAN><SPAN lang=EN-US style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%><FONT face=Times New Roman>IT</FONT></SPAN><SPAN style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%; FONT-FAMILY: 宋體; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'>熱潮，帶動(dòng)當(dāng)?shù)?/SPAN><SPAN lang=EN-US style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%><FONT face=Times New Roman>IT</FONT></SPAN><SPAN style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%; FONT-FAMILY: 宋體; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'>商貿(mào)流通行業(yè)的經(jīng)濟(jì)提升，并幫助當(dāng)?shù)亟?jīng)銷商創(chuàng)造財(cái)富、共享價(jià)值。</SPAN><SPAN lang=EN-US style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%><o:p></o:p></SPAN></P> <P class=MsoNormal style=MARGIN: 0cm 0cm 0pt; LAYOUT-GRID-MODE: char; LINE-HEIGHT: 200%; TEXT-ALIGN: center; mso-layout-grid-align: none align=center><SPAN style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%; FONT-FAMILY: 宋體; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'><FONT color=blue>“亞渠道理論”</FONT></SPAN><SPAN lang=EN-US style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%><o:p></o:p></SPAN></P> <P class=MsoNormal style=MARGIN: 0cm 0cm 0pt; LAYOUT-GRID-MODE: char; TEXT-INDENT: 18pt; LINE-HEIGHT: 200%; mso-layout-grid-align: none; mso-char-indent-count: 2.0><SPAN style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%; FONT-FAMILY: 宋體; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'>在翁南道及其團(tuán)隊(duì)所有的創(chuàng)新思想中，“亞渠道理論”是迄今為止頤高集團(tuán)最為重要和深刻的一次創(chuàng)新。頤高作為數(shù)碼產(chǎn)品的終端市場載體，在整個(gè)</SPAN><SPAN lang=EN-US style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%><FONT face=Times New Roman>IT</FONT></SPAN><SPAN style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%; FONT-FAMILY: 宋體; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'>商貿(mào)流通行業(yè)扮演著不可或缺的角色。頤高每一個(gè)賣場都是一個(gè)獨(dú)立的公司主體在運(yùn)營市場，他們?yōu)檎麄€(gè)</SPAN><SPAN lang=EN-US style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%><FONT face=Times New Roman>IT</FONT></SPAN><SPAN style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%; FONT-FAMILY: 宋體; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'>產(chǎn)品價(jià)值鏈各個(gè)環(huán)節(jié)都提供高品質(zhì)服務(wù)，從而使得頤高成為中國最具競爭力的</SPAN><SPAN lang=EN-US style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%><FONT face=Times New Roman>IT</FONT></SPAN><SPAN style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%; FONT-FAMILY: 宋體; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'>服務(wù)商。</SPAN><SPAN lang=EN-US style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%><o:p></o:p></SPAN></P> <P class=MsoNormal style=MARGIN: 0cm 0cm 0pt; LAYOUT-GRID-MODE: char; TEXT-INDENT: 18pt; LINE-HEIGHT: 200%; mso-layout-grid-align: none; mso-char-indent-count: 2.0><SPAN style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%; FONT-FAMILY: 宋體; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'>“匯聚數(shù)碼科技、服務(wù)中國</SPAN><SPAN lang=EN-US style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%><FONT face=Times New Roman>IT</FONT></SPAN><SPAN style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%; FONT-FAMILY: 宋體; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'>”成為頤高集團(tuán)</SPAN><SPAN lang=EN-US style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%><FONT face=Times New Roman>8</FONT></SPAN><SPAN style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%; FONT-FAMILY: 宋體; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'>年來從成立到壯大，從壯大到成功，從成功走向輝煌的歷史寫照。這種作為第三方全面服務(wù)于</SPAN><SPAN lang=EN-US style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%><FONT face=Times New Roman>IT</FONT></SPAN><SPAN style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%; FONT-FAMILY: 宋體; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'>價(jià)值鏈各個(gè)環(huán)節(jié)的模式被頤高叫做“亞渠道模式”。通過這種模式的創(chuàng)新，頤高已經(jīng)從單純的賣場租賃收入為主體轉(zhuǎn)向</SPAN><SPAN lang=EN-US style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%><FONT face=Times New Roman>IT</FONT></SPAN><SPAN style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%; FONT-FAMILY: 宋體; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'>服務(wù)收入與商業(yè)地產(chǎn)盈利為主體并且能夠通過自身資源的整合為廠商等價(jià)值鏈環(huán)節(jié)提供前所未有的整合服務(wù)——針對(duì)廠商，頤高直接構(gòu)建全國賣場統(tǒng)一合作平臺(tái)，將全國已有賣場及將開業(yè)賣場的場地資源、廣告資源以及品牌傳播資源等融為一體，與廠商直接對(duì)接，廠商根據(jù)自身的推廣計(jì)劃和渠道狀況再分配這些資源到自己的代理商經(jīng)銷商手中。</SPAN><SPAN lang=EN-US style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%><o:p></o:p></SPAN></P> <P class=MsoNormal style=MARGIN: 0cm 0cm 0pt; LAYOUT-GRID-MODE: char; TEXT-INDENT: 18pt; LINE-HEIGHT: 200%; mso-layout-grid-align: none; mso-char-indent-count: 2.0><SPAN style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%; FONT-FAMILY: 宋體; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'>為此，頤高還專門成立了資源營銷中心，全面負(fù)責(zé)與廠商的對(duì)接。在這樣的深度合作下，廠商的零售終端與品牌推廣載體得到空前加強(qiáng)，并更有利于他們控制渠道和銷售的各個(gè)環(huán)節(jié)。針對(duì)分銷商、代理商，頤高則提供了完善的倉儲(chǔ)物流平臺(tái)。</SPAN><SPAN lang=EN-US style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%><o:p></o:p></SPAN></P> <P class=MsoNormal style=MARGIN: 0cm 0cm 0pt; LAYOUT-GRID-MODE: char; LINE-HEIGHT: 200%; TEXT-ALIGN: center; mso-layout-grid-align: none align=center><SPAN style=FONT-SIZE: 9pt; COLOR: blue; LINE-HEIGHT: 200%; FONT-FAMILY: 宋體; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'>哪里有頤高，哪里就是</SPAN><SPAN lang=EN-US style=FONT-SIZE: 9pt; COLOR: blue; LINE-HEIGHT: 200%><FONT face=Times New Roman>IT</FONT></SPAN><SPAN style=FONT-SIZE: 9pt; COLOR: blue; LINE-HEIGHT: 200%; FONT-FAMILY: 宋體; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'>產(chǎn)品的物流集散中心</SPAN><SPAN lang=EN-US style=FONT-SIZE: 9pt; COLOR: blue; LINE-HEIGHT: 200%><o:p></o:p></SPAN></P> <P class=MsoNormal style=MARGIN: 0cm 0cm 0pt; LAYOUT-GRID-MODE: char; TEXT-INDENT: 18pt; LINE-HEIGHT: 200%; mso-layout-grid-align: none; mso-char-indent-count: 2.0><SPAN style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%; FONT-FAMILY: 宋體; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'>針對(duì)經(jīng)銷商，頤高甚至還專門成立了具有文化傳播、廣告設(shè)計(jì)等各種資源型公司，為經(jīng)銷商提供多種服務(wù)平臺(tái)，在鋪位資源分配的基礎(chǔ)上提供全方位的服務(wù)，確保經(jīng)銷商在頤高這個(gè)強(qiáng)大的第三方平臺(tái)上獲利；針對(duì)消費(fèi)者，頤高通過自己的管理監(jiān)控體系，確保消費(fèi)者的權(quán)益不受侵害，同時(shí)在產(chǎn)品的維護(hù)上，也在廠商保修的基礎(chǔ)上提供更為完善的售后服務(wù)。</SPAN><SPAN lang=EN-US style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%><o:p></o:p></SPAN></P> <P class=MsoNormal style=MARGIN: 0cm 0cm 0pt; LAYOUT-GRID-MODE: char; TEXT-INDENT: 18pt; LINE-HEIGHT: 200%; mso-layout-grid-align: none; mso-char-indent-count: 2.0><SPAN style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%; FONT-FAMILY: 宋體; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'>隨著亞渠道模式不斷受到認(rèn)可，頤高開始醞釀二次變革。</SPAN><SPAN lang=EN-US style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%><o:p></o:p></SPAN></P> <P class=MsoNormal style=MARGIN: 0cm 0cm 0pt; LAYOUT-GRID-MODE: char; TEXT-INDENT: 18pt; LINE-HEIGHT: 200%; mso-layout-grid-align: none; mso-char-indent-count: 2.0><SPAN lang=EN-US style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%><FONT face=Times New Roman>2004</FONT></SPAN><SPAN style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%; FONT-FAMILY: 宋體; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'>年，頤高已經(jīng)開始準(zhǔn)備讓頤高旗下的</SPAN><SPAN lang=EN-US style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%><FONT face=Times New Roman>IT</FONT></SPAN><SPAN style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%; FONT-FAMILY: 宋體; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'>世界網(wǎng)正式上線，并僅僅通過兩年不到的時(shí)間就成為了中國排名前三位的</SPAN><SPAN lang=EN-US style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%><FONT face=Times New Roman>IT</FONT></SPAN><SPAN style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%; FONT-FAMILY: 宋體; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'>門戶網(wǎng)站。</SPAN><SPAN lang=EN-US style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%><FONT face=Times New Roman>IT</FONT></SPAN><SPAN style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%; FONT-FAMILY: 宋體; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'>世界網(wǎng)在信息資訊、用戶導(dǎo)購、網(wǎng)上商城等多個(gè)方面進(jìn)行了有益的嘗試，初步運(yùn)作了第三方電子商務(wù)平臺(tái)，讓更多的商戶在網(wǎng)上做生意，讓更多的消費(fèi)者可以足不出戶選購</SPAN><SPAN lang=EN-US style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%><FONT face=Times New Roman>IT</FONT></SPAN><SPAN style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%; FONT-FAMILY: 宋體; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'>產(chǎn)品。</SPAN><SPAN lang=EN-US style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%><o:p></o:p></SPAN></P> <P class=MsoNormal style=MARGIN: 0cm 0cm 0pt; LAYOUT-GRID-MODE: char; LINE-HEIGHT: 200%; mso-layout-grid-align: none><SPAN style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%; FONT-FAMILY: 宋體; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'>然而，這只是初步的嘗試，真正的變革卻才即將開始。到</SPAN><SPAN lang=EN-US style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%><FONT face=Times New Roman>2008</FONT></SPAN><SPAN style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%; FONT-FAMILY: 宋體; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'>年為止，頤高將擁有</SPAN><SPAN lang=EN-US style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%><FONT face=Times New Roman>50</FONT></SPAN><SPAN style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%; FONT-FAMILY: 宋體; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'>個(gè)大型</SPAN><SPAN lang=EN-US style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%><FONT face=Times New Roman>IT</FONT></SPAN><SPAN style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%; FONT-FAMILY: 宋體; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'>賣場，</SPAN><SPAN lang=EN-US style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%><FONT face=Times New Roman>50</FONT></SPAN><SPAN style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%; FONT-FAMILY: 宋體; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'>個(gè)縣級(jí)小型賣場，</SPAN><SPAN lang=EN-US style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%><FONT face=Times New Roman>100</FONT></SPAN><SPAN style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%; FONT-FAMILY: 宋體; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'>個(gè)遍布于各地的會(huì)員店。利用這些實(shí)體資源，頤高將能夠做到線上與線下的互動(dòng)，真正意義上構(gòu)架第三方電子商務(wù)平臺(tái)。</SPAN><SPAN lang=EN-US style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%><o:p></o:p></SPAN></P> <P class=MsoNormal style=MARGIN: 0cm 0cm 0pt; LAYOUT-GRID-MODE: char; TEXT-INDENT: 18pt; LINE-HEIGHT: 200%; mso-layout-grid-align: none; mso-char-indent-count: 2.0><SPAN style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%; FONT-FAMILY: 宋體; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'>在這樣的電子商務(wù)平臺(tái)上，頤高將把亞渠道理論更為淋漓盡致地表現(xiàn)出來。與實(shí)體賣場一樣，電子商務(wù)平臺(tái)上，頤高仍然不是銷售的主體，而是充當(dāng)一個(gè)提供全面服務(wù)的</SPAN><SPAN lang=EN-US style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%><FONT face=Times New Roman>IT</FONT></SPAN><SPAN style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%; FONT-FAMILY: 宋體; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'>服務(wù)商的角色。首先，利用其分布于各地的賣場體系，作為廠商、分銷商和代理商的倉儲(chǔ)平臺(tái)，并為之提供便利的物流服務(wù)，解決電子商務(wù)的倉儲(chǔ)和物流問題。其次，利用電子商務(wù)平臺(tái)為廠商提供廣告發(fā)布和信息發(fā)布載體。</SPAN><SPAN lang=EN-US style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%><o:p></o:p></SPAN></P> <P class=MsoNormal style=MARGIN: 0cm 0cm 0pt; LAYOUT-GRID-MODE: char; LINE-HEIGHT: 200%; mso-layout-grid-align: none><SPAN style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%; FONT-FAMILY: 宋體; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'>與此同時(shí)，頤高還將成為電子商務(wù)平臺(tái)中的信用中介機(jī)構(gòu)，成為雙方交易的中轉(zhuǎn)平臺(tái)。最后，頤高利用其網(wǎng)點(diǎn)的分布，為廣大消費(fèi)者提供更為便捷到位的</SPAN><SPAN lang=EN-US style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%><FONT face=Times New Roman>IT</FONT></SPAN><SPAN style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%; FONT-FAMILY: 宋體; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'>產(chǎn)品售后服務(wù)。這種基于電子商務(wù)平臺(tái)的亞渠道服務(wù)構(gòu)架既是亞渠道理論本身的提升，又是頤高數(shù)碼連鎖盈利模式的全面升級(jí)。</SPAN><SPAN lang=EN-US style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%><o:p></o:p></SPAN></P> <P class=MsoNormal style=MARGIN: 0cm 0cm 0pt; LAYOUT-GRID-MODE: char; TEXT-INDENT: 9pt; LINE-HEIGHT: 200%; mso-layout-grid-align: none; mso-char-indent-count: 1.0><SPAN style=FONT-SIZE: 9pt; COLOR: red; LINE-HEIGHT: 200%; FONT-FAMILY: 宋體; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'>浙江市場導(dǎo)報(bào)：頤高目標(biāo)中的賣場連鎖擴(kuò)張計(jì)劃是？</SPAN><SPAN lang=EN-US style=FONT-SIZE: 9pt; COLOR: red; LINE-HEIGHT: 200%><o:p></o:p></SPAN></P> <P class=MsoNormal style=MARGIN: 0cm 0cm 0pt; LAYOUT-GRID-MODE: char; TEXT-INDENT: 9pt; LINE-HEIGHT: 200%; mso-layout-grid-align: none; mso-char-indent-count: 1.0><SPAN style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%; FONT-FAMILY: 宋體; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'>翁南道：到</SPAN><SPAN lang=EN-US style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%><FONT face=Times New Roman>2008</FONT></SPAN><SPAN style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%; FONT-FAMILY: 宋體; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'>年底，我們估計(jì)能開到</SPAN><SPAN lang=EN-US style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%><FONT face=Times New Roman>100</FONT></SPAN><SPAN style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%; FONT-FAMILY: 宋體; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'>家店。目前大部分賣場都集中在大城市，縣級(jí)市場幾乎是空白，這時(shí)候就看誰下手快，同時(shí)也要根據(jù)不同的市場進(jìn)行不同的創(chuàng)新。像通訊產(chǎn)品</SPAN><?xml:namespace prefix = st1 ns = urn:schemas-microsoft-com:office:smarttags /><st1:chmetcnv w:st=on TCSC=0 NumberType=1 Negative=False HasSpace=False SourceValue=3 UnitName=g><SPAN lang=EN-US style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%><FONT face=Times New Roman>3G</FONT></SPAN></st1:chmetcnv><SPAN style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%; FONT-FAMILY: 宋體; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'>出來以后，人們的消費(fèi)習(xí)慣也會(huì)有所改變，就需要體驗(yàn)式服務(wù)，所以我們要緊跟主流，不斷創(chuàng)新。</SPAN><SPAN lang=EN-US style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%><o:p></o:p></SPAN></P> <P class=MsoNormal style=MARGIN: 0cm 0cm 0pt; LAYOUT-GRID-MODE: char; TEXT-INDENT: 9pt; LINE-HEIGHT: 200%; mso-layout-grid-align: none; mso-char-indent-count: 1.0><SPAN style=FONT-SIZE: 9pt; COLOR: red; LINE-HEIGHT: 200%; FONT-FAMILY: 宋體; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'>浙江市場導(dǎo)報(bào)：目前的發(fā)展制約主要是資金、團(tuán)隊(duì)，還是貨源渠道？</SPAN><SPAN lang=EN-US style=FONT-SIZE: 9pt; COLOR: red; LINE-HEIGHT: 200%><o:p></o:p></SPAN></P> <P class=MsoNormal style=MARGIN: 0cm 0cm 0pt; LAYOUT-GRID-MODE: char; TEXT-INDENT: 9pt; LINE-HEIGHT: 200%; mso-layout-grid-align: none; mso-char-indent-count: 1.0><SPAN style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%; FONT-FAMILY: 宋體; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'>翁南道：我們這個(gè)公司相對(duì)比較年輕，團(tuán)隊(duì)很富有創(chuàng)新精神，也很有活力、有激情，比較適合企業(yè)快速發(fā)展的需要。相對(duì)來說，資本可能是最主要的問題，民營企業(yè)、專業(yè)市場本身資本有限，再加上對(duì)商業(yè)地產(chǎn)來說，未來一定是需要資本支撐的。所以</SPAN><SPAN lang=EN-US style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%><FONT face=Times New Roman>2007</FONT></SPAN><SPAN style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%; FONT-FAMILY: 宋體; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'>年資本對(duì)我們來說是一個(gè)重要的發(fā)展方向。</SPAN><SPAN lang=EN-US style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%><o:p></o:p></SPAN></P> <P class=MsoNormal style=MARGIN: 0cm 0cm 0pt; LAYOUT-GRID-MODE: char; TEXT-INDENT: 9pt; LINE-HEIGHT: 200%; mso-layout-grid-align: none; mso-char-indent-count: 1.0><SPAN style=FONT-SIZE: 9pt; COLOR: red; LINE-HEIGHT: 200%; FONT-FAMILY: 宋體; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'>浙江市場導(dǎo)報(bào)：如何看待浙江專業(yè)市場近年來總體數(shù)量下降的現(xiàn)象？</SPAN><SPAN lang=EN-US style=FONT-SIZE: 9pt; COLOR: red; LINE-HEIGHT: 200%><o:p></o:p></SPAN></P> <P class=MsoNormal style=MARGIN: 0cm 0cm 0pt; LAYOUT-GRID-MODE: char; TEXT-INDENT: 9pt; LINE-HEIGHT: 200%; mso-layout-grid-align: none; mso-char-indent-count: 1.0><SPAN style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%; FONT-FAMILY: 宋體; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'>翁南道：這中間有三大原因。第一，前幾年我們還在討論能不能問政府要土地，工業(yè)用地能不能蓋市場，現(xiàn)在這些幾乎已經(jīng)沒有可能了。市場的準(zhǔn)入、主宰已經(jīng)都變成了地產(chǎn)商那一方。第二，核心商圈的偏離和漂移，對(duì)政府規(guī)劃來說，我們專業(yè)市場毫無疑問是被擠出局的對(duì)象，至少在對(duì)商圈定位當(dāng)中，城市再也不會(huì)把專業(yè)市場放到主要規(guī)劃中去。第三，專業(yè)市場在競爭中是相當(dāng)脆弱的，傳統(tǒng)專業(yè)市場與那些同時(shí)擁有資本、地產(chǎn)、商業(yè)價(jià)值、品牌價(jià)值的業(yè)態(tài)幾乎無法競爭。</SPAN><SPAN lang=EN-US style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%><o:p></o:p></SPAN></P> <P class=MsoNormal style=MARGIN: 0cm 0cm 0pt; LAYOUT-GRID-MODE: char; TEXT-INDENT: 9pt; LINE-HEIGHT: 200%; mso-layout-grid-align: none; mso-char-indent-count: 1.0><SPAN style=FONT-SIZE: 9pt; COLOR: red; LINE-HEIGHT: 200%; FONT-FAMILY: 宋體; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'>浙江市場導(dǎo)報(bào)：你是如何看待專業(yè)市場的未來和研究價(jià)值？</SPAN><SPAN lang=EN-US style=FONT-SIZE: 9pt; COLOR: red; LINE-HEIGHT: 200%><o:p></o:p></SPAN></P> <P class=MsoNormal style=MARGIN: 0cm 0cm 0pt; LAYOUT-GRID-MODE: char; TEXT-INDENT: 9pt; LINE-HEIGHT: 200%; mso-layout-grid-align: none; mso-char-indent-count: 1.0><SPAN style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%; FONT-FAMILY: 宋體; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'>翁南道：成功的會(huì)越做越成功，不成功的就會(huì)慢慢消亡。有關(guān)專業(yè)市場的模式，我常戲稱它是“狗娃式”，有的雖然想做大很難，但生命力頑強(qiáng)，一時(shí)消亡也難。</SPAN><SPAN lang=EN-US style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%><o:p></o:p></SPAN></P> <P class=MsoNormal style=MARGIN: 0cm 0cm 0pt; LAYOUT-GRID-MODE: char; LINE-HEIGHT: 200%; mso-layout-grid-align: none><SPAN style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%; FONT-FAMILY: 宋體; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'>浙江專業(yè)市場的業(yè)態(tài)不斷細(xì)分、提煉后，業(yè)態(tài)生命力不減反增。這是個(gè)很值得關(guān)注、研究的問題。專業(yè)市場有太多的元素交織在一起，它是一個(gè)多方糾集的復(fù)合體，有很大的研究價(jià)值，但因?yàn)樗恰胺菢?biāo)”的，所以難度會(huì)很大。</SPAN><SPAN lang=EN-US style=FONT-SIZE: 9pt; LINE-HEIGHT: 200%><o:p></o:p></SPAN></P> <P align=center> </P> </div> <div id=上一篇：IT世界網(wǎng)全國分站加盟
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